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Better Nutritionals Leadership Team

Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish. 


Better Nutritionals' Leadership Mantra



Teamwork – Our team members are committed to the collective goal of Better Nutritionals in making the industry’s highest-quality gummy supplement. We recognize that process and product improvement only comes about from the hard work and creative thinking of our team. While we recognize individual achievements and contributions, the joint effort is paramount.

Ownership – Personal accountability is key to the success of Better Nutritionals. Our team members realize that nothing less than personal acceptance of responsibility is essential to Better Nutritionals’ growth, prosperity and success. Every day, our employees tackle obstacles and issues head-on, with a focus on coming up with solutions to every challenge.

Humility – Our team members recognize that to achieve goals as a unit, each member must play a critical role. To truly be successful as a group requires each teammate to stay humble and appreciating the skills and qualities of their colleagues. Ultimately, humility ensures the contributions and skills of all employees come to the fore.

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Sharon Hoffman
CEO & Founder

  • Sharon Linkedin

Every dream has a dreamer and for Better Nutritionals, that is Sharon Hoffman. Our CEO, Founder, and recently awarded Entrepreneur of the Year Finalist for the Greater L.A. Area, has had an unparalleled intuition and drive for success. A serial entrepreneur making his way from Israel as a DJ to now running one of the most successful contract manufacturers in the United States. Sharon believes in always saying yes and accepting a challenge head-on. His problem-solving and leadership have piloted Better Nutritionals into a leading position in our industry. He built Better Nutritionals from the ground up starting in 2015 and to this day, the building and growth have not stopped. The future holds unrivaled expansion and innovation that will change the world of manufacturing for years to come. Sharon believes in our team to strategize, execute, and succeed and demonstrates resilient leadership every step of the way.

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Odelya Hoffman

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Odelya Hoffman is one of the co-founders of Better Nutritionals. Her unmatched passion for people and their well-being is what has driven her to become the leader she is today. From the first day that Better Nutritionals started, she has ensured that there was an amazing culture to build a successful foundation from. As a mother to 3 boys, Odelya has taken inspiration from her own family to establish and foster a winning mantra of caring at Better Nutritionals. With a constant aspiration to set our company culture apart, she has been an essential driving force behind the success and growth of the business. With a personal goal to set Better Nutritionals apart, her devotion lies within the foundation of our company, the people.

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Roger Tyre, M.S.

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Roger Tyre is Better Nutritionals’ Chief Operating Officer. He assumed this role in January 2021. Roger joined Better Nutritionals in 2018, serving as the head of Research & Development. As the company rapidly expanded, he took on responsibility for BN’s Production, Quality, Supply Chain, and Safety departments. Tyre’s focus is on innovation and rapid development, driving a science-based approach to nutraceutical confection manufacturing. Prior to joining BN, Roger held various positions in R&D at Abbott Laboratories. Roger earned a bachelor’s degree in kinesiology and a master’s degree in food science.

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Paul Anton


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With 22 years of overall experience, Mr. Anton started his career in public accounting as an auditor with Ernst & Young and obtained his CPA license.  Mr. Anton’s focus was primarily on consumer goods with retail, distribution, and manufacturing clients. Mr. Anton then moved to private industry as the VP-Finance and Corporate Controller and 3 years as the CFO with a for-profit post-secondary education institution. Mr. Anton’s focus has been on building high-performing teams and integrating the finance department within the company’s operations, while creating structure and instilling financial discipline within the organization

Photo Ariel Guizar Director of Expansion and Capital Projects

Ariel Guizar
Director of Expansion and Capital Projects

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Ariel is the Director of Expansion and Capital Projects at Better Nutritionals. With 25+ years’ experience in the Nutraceutical and OTC industry, he has assisted, overseen, and developed over 1 million square feet of combined Nutraceutical and OTC manufacturing space that generated thousands of new American jobs. With our most recent expansion, Ariel spearheaded the construction of our Norco facility which is over 430,000 square ft., over 22x the size of our Gardena facility.

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Anthony Davidson

Associate Director of Supply Chain

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Anthony Davidson is the Associate Director, Supply Chain at Better Nutritionals.  Anthony joined the company in 2020 and serves as the senior leader of supply chain operations.  Prior to joining the Better Nutritionals team, Anthony has held leadership positions in a diverse array of industries.  He holds an MBA in Supply Chain Management from Ashford University and a Certified Supply Chain Professional (CSCP) certification from APICS.

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